Crowd Cow is a pretty cool new company that is changing the way we purchase our meat by providing high quality beef in a convenient new format. They use an online system where you can put money on a cow, basically becoming a “steak-holder”, get it? You can purchase as much as you want without having to split a cow with someone else and then find a place to store it all. The grass fed beef comes from small, sustainable, and independent ranches and we can tell you personally that the quality is awesome. It’s delivered frozen straight to your door, in individual sous vide-ready vacuum packs.
The whole process makes getting the best quality beef, the exact cuts you want and the quantities, easier than ever. So we figured this company is something that Paleo listeners or anyone who appreciates a good steak would be interested in. Today we’re talking to Joe Heitzeberg, the CEO of the company, about how he came to the idea and we learn a bit more about the process, about the beef, and about some of the interesting challenges involved in running a company like this.
CLICK HERE for the full transcript.
On today's show we discuss:
“Any cow standing in a field could be called grass fed.” — @jheitzeb @crowdcowusa [0:14:19.1]
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