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Paleo Magazine Radio

Paleo Magazine Radio brings you Paleo nutrition, exercise, and lifestyle perspectives from both the experts and the everyday. PMR is brought to you by Paleo Magazine, the only print magazine dedicated to the Paleo lifestyle, and is hosted by Ashleigh VanHouten.
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Now displaying: Page 1
Apr 20, 2016

PMR Episode 123 Feature Image


Everybody knows that mom does it best; whether it's her homemade lasagna, chocolate chip cookies, apple pie, or if you're Tessemae Vetter, a signature salad dressing.

As the mom of 3 active boys, Tessemae had to figure out a way to get her kids to eat their veggies. She succeeded by whipping up a simple combination of lemon juice, olive oil, mustard, and salt. Tessemae's dressing was not only a hit with her own kids, there are even instances of salad dressing theft perpetrated by her son's friends.

Hearing this story alone would be well worth your time, but what comes next is the real kicker. After years of eating the house dressing, Tessemae's oldest son Greg decided that there really was something special about that signature blend. With a bit of stage craft, Greg convinced Whole Foods, and then his mom to go into business bottling the family recipe and the rest, as they say, is history.

Today we're joined by Tessemae's all natural co-founder, Greg Vetter.

CLICK HERE for the full transcript

In our conversation we discuss:

  • His experiences as a college athlete.
  • The lightening bolt of inspiration that convinced him that he needed to quit his job and start Tessemae's.
  • How he used a Tupperware of romaine lettuce to convince Whole Foods to carry their product.
  • How he, his pregnant wife, his mom, and his brothers built the business over the course of many late nights and weekends.
  • What it's like now to be running a multi-million dollar company.

Links & Resources: 

Check out the Tessemaes website, Tessemaes.com
Connect with them on Facebook | Twitter | Instagram

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