Harrison Levy was a fan of the Paleo lifestyle, and ate, moved, and lived as closely as he could to Paleo principles. However, there was one area of his life that avoided the ancestral health approach.
He was an avid exerciser and would routinely take pre-workout supplements prior to lifting weights. The boost of energy was welcome, but the artificial colors, flavors, and ingredients were not. In a fit of inspiration, Harrison decided that he could do it better, and went to work creating his own, all-natural, paleo friendly pre-workout.
On today's Paleo Radio bite, we talk to Harrison about this initial moment of inspiration, what his original recipe looked like, and how he grew his company with Instagram.
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