In today’s episode, I get to speak with Pete Maldonado, who is the founder of Chomps. If you have to eat healthily but you also like your meat sticks (because who doesn’t), you have definitely heard of Chomps. Pete’s awesome company has blown up because they’re doing a great job making high-quality meat-based sticks that are also really transparent.
Chomps sticks are all grass-fed and finished, Certified Humane, paleo-friendly and even in some cases, AIP friendly. Today we talk about the business side of providing healthy products to the world, gendered food association and women as the main Chomps clientele base, and the most recent push against meat-based products. We hope you enjoy this conversation because Pete is a great guy and his company is fantastic.
By the way, please go check out Paleo Powder Seasoning, who is our amazing sponsor for today’s show. Go to paleopowderseasoning.com and use the code “paleomag” for 25% off all of the treats that you find there!
Key Points From This Episode:
“It’s not like you could just say, ‘Oh, I’m launching this new product. I’m going to go and get a meeting.’ No, not how it works.” — @petemaldonado [0:10:37.1]
“Being able to bring new customers to a category where they weren’t generally buying at is huge.” — @petemaldonado [0:16:30.1]
“How is it that our farms that are sustainably raising beef with grass-fed, grass-finished processes are being lumped in with these feedlot, conventional, grain-fed operations here in the US. It is just night and day.” — @petemaldonado [0:14:43.1]
“We wanted to make sure that there were no tradeoffs and no compromises, and so if we could create something that tastes amazing, that people would eat whether they were on an AIP diet or not, then I think that we have a home run here.” — @petemaldonado [0:39:52.1]
Links Mentioned in Today’s Episode:
Pete Maldonado on LinkedIn — https://www.linkedin.com/in/petermaldonado
Chomps — https://chomps.com/
Chomps AIP-friendly stick — https://chomps.com/collections/chomps
Chomps Sea Salt Beef — https://chomps.com/collections/chomps
Chomps Original Beef — https://chomps.com/collections/chomps
Chomps Italian Beef — https://chomps.com/collections/chomps
Ashleigh VanHouten on Instagram — https://www.instagram.com/themusclemaven/?hl=en
Paleo Powder pink — https://www.paleopowderseasoning.com/products/paleo-powder-pink
Paleo Powder — https://www.paleopowderseasoning.com/
Paleo f(x) — https://www.paleofx.com/
Whole Foods — https://www.wholefoodsmarket.com/
Trader Joe’s — https://www.traderjoes.com/
Walmart — https://www.walmart.com/
MYER — https://www.myer.com.au/
Uncrate — https://uncrate.com/uncrate-app/
Dian Rodgers from Sustainable Dish — https://sustainabledish.com/
Sacred Cow — https://www.sacredcow.info/
Impossible Foods — https://impossiblefoods.com/
Beyond Meat — https://www.beyondmeat.com/
|By the way, please go check out Paleo Powder Seasoning, who is our amazing sponsor for today’s show. Go to paleopowderseasoning.com and use the code “paleomag” for 25% off all of the treats that you find there! |
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