It was New York City in the 1960s and Anthony Morrocco, an aspiring hairstylist, had just landed his dream job. He had been taken on as an apprentice of Kenneth's, the Manhattan salon of the world's first celebrity hairstylist, Kenneth Battelle. At Kenneth's, the regulars included the most famous women of the day, and it was not uncommon to see Jackie Kennedy, Audrey Hepburn, Marilyn Monroe, Lucille Ball, Fay Dunaway or Lauren Bacall at the salon. This was the golden age of style but there's also a dark side to all that glitter.
In the 1930s, the cosmetic industry successfully lobbied for and received exemptions from the FDA for its cosmetic products. This meant that the chemical formulations used in skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup, cleansing shampoos, and deodorants did not have to be registered with the FDA and were not subject to pre-market safety analysis. As a stylist, Anthony was constantly exposed to these chemicals, and he question their safety. So, at the age of 27, he walked away from the conventional hair care world and embarked on a quest to find an alternative path. His travels took him across the United States and eventually to Europe where he began to develop his own hair care line based on pure botanical ingredients. When he returned to the US, he launched his all-national products and began using them with clients. The Morrocco Method International company was born.
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In This Episode Tony and Anthony discuss:
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